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Mars debuts honey-roasted peanut M&M’s for fall launch
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Home | Vending Market Watch
In a sweet-and-salty twist on a classic vending and micro market favorite, Mars will launch M&M’s Honey Roasted Peanut, available nationwide this September.
The new flavor — a permanent addition to the brand lineup — pairs a roasted nutty flavor with a touch of honey sweetness as a twist on the classic peanut M&M’s.
It joins the brand’s growing list of flavor innovations, including PB&J, Peanut Butter Minis and Peanut Butter Mega.
For convenience services operators, M&M’s Peanut is a popular candy option, and Mars is betting on the new honey-roasted flavor to drive consumers’ interest with its nostalgic yet familiar flavor profile.
M&M’s Honey Roasted Peanut is packaged in single size (1.63 oz.
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