Death Wish Coffee Co. has appointed Steve Gardiner as its new CEO, signaling a push for growth and expanded market reach for the organic and Fair Trade coffee brand. His expertise in scaling consumer packaged goods (CPG) brands is expected to help Death Wish Coffee build on its position in the premium coffee category. Death Wish Coffee also offers wholesale formats to meet the demand for premium coffee in workplace environments. They include frac packs, single-serve pods and bulk bags available through its wholesale portal and other OCS distributors. Gardiner said he looks forward to building on Death Wish Coffee’s reputation for bold, high quality blends while expanding access to its Fair Trade and organic offerings.