Canada are in their first World Cup final since 2014, where they lost 21-9 to England in Paris. To go with the financial support they get from Rugby Canada and World Rugby, the team also raised £530,000 in a fundraising drive titled Mission: Win Rugby World Cup. "That crowdfunding comes too late to be really functionally productive to any World Cup build-up," said McKenzie, who had to pay to play for Canada when she made her debut in 2004. There's different countries, different time zones. "They're getting the exposure to top-class women's rugby," he said.