Morgan Stanley has confirmed plans to introduce cryptocurrency trading for retail customers on its E*Trade platform in the first half of 2026, partnering with digital asset infrastructure provider Zerohash. SponsoredSponsoredMorgan Stanley Launches Retail Crypto TradingMorgan Stanley announced on September 23 that it would partner with Zerohash to launch a crypto trading program for E*Trade clients, scheduled to begin in the first half of 2026. Morgan Stanley executives emphasized that the service will integrate fully. By embedding crypto trading and exploring tokenization within E*Trade, Morgan Stanley is betting that clients increasingly expect a seamless mix of both worlds, and that failing to deliver could mean losing the next generation of investors. Morgan Stanley Shares Rise on Investor ConfidenceSince the US government’s approach to cryptocurrency shifted after President Donald Trump took office, Morgan Stanley has been considered among the most proactive major banks in embracing digital assets.