Fake text messages will now be labelled on your phone as a ''likely scam''. But from today, these messages will now appear with 'likely scam' on them. AdvertisementAny company that hasn’t registered will now see their texts marked as a "likely scam". It's hoped this will crack down on scam texts, which Comreg says cost up to €115 million a year. AdvertisementThe main image is a scam text received by the author recently.