Cougars and Rams have long existed as two separate brands, each with its own visual identity, colour, and palette. A stronger, unified brand helps us streamline communication and marketing efforts, improve brand recognition, and strengthen our presence on campus and in the community. One of the most obvious challenges we faced was uniting two brands with different names – Rams & Cougars – and two animals that represent those names. A stronger, unified brand helps us streamline communication and marketing efforts, improve brand recognition, and strengthen our presence on campus and in the community. The University of Regina Rams versus the University of Alberta Golden Bears’ home opener is happening on Friday, September 5th,at 7 pm at Leibel Field.