Interested in where the majority of Baby Boomers get their daily dose of current events? You can also take a look at the most popular clothing brands according to Baby Boomers. Baby Boomers are a large chunk of the investing public, and their media habits can influence investing trends. Many Boomers grew up with them on their TV sets, so it isn’t odd for many Baby Boomers to still prefer them. While the younger generations may not use them as much, many Baby Boomers still use Yahoo for their news.