Key Points The market has a new meme stock favorite with Better Home & Finance (BETR) soaring 47% after upbeat comparisons from a hedge fund manager. Meme stock traders are dumping Opendoor Technologies (OPEN) stock to buy the new market darling. Meme stock traders, those fickle thrill-seekers of the market, have found a new love interest after ditching their summer fling with Opendoor Technologies (NASDAQ:OPEN). Pithy associations, it seems, are all that’s needed to send meme traders into a frenzy — fundamentals be damned. The Digital Mortgage DisruptorAt its core, Better Homes & Finance is a digitally native homeownership powerhouse, headquartered in New York City.