Dr. Barrie OlsonVice President, Reading Curriculum & Instruction, Curriculum AssociatesBut for Dr. Barrie Olson, vice president of reading curriculum and instruction at Curriculum Associates, knowledge building is only the beginning. EdSurge: What is the cycle of knowledge, and how does it differ from knowledge building? Olson: When I talk about going beyond knowledge building, I'm referring to the fact that classroom instruction often treats knowledge as static. When I talk about going beyond knowledge building, I'm referring to the fact that classroom instruction often treats knowledge as static. But in literacy, thinking is the crux of it.