As we approach the 2025 holiday season, retailers face a new reality: consumers now demand faster, more seamless shopping experiences, especially during big events like Black Friday, Cyber Monday, and the holiday rush. Today, success during peak season hinges on a retailer's ability to adapt quickly, leverage modern technology, and plan holistically across all operations. For example, during the 2024 holiday season, some retailers discovered that late afternoon Black Friday sales often surge in specific categories like electronics and toys. Real-time monitoring and continuous optimisationDuring peak season, real-time monitoring becomes the eyes and ears of operations. This proactive mindset transforms peak season from a potential risk zone into an opportunity for operational excellence.