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Behind the bots: Rebuilding agent trust in the age of AI
['Richard Lundgren']
eCommerceNews New Zealand
Contact centres across Australia and New Zealand are racing to adopt artificial intelligence in the name of speed, efficiency, and around-the-clock service.
However, as bots become smarter, faster and more capable, a critical human factor risks being overlooked: the trust, wellbeing and long-term value of the contact centre agent.
The State of the Contact Centre 2025 report paints a clear picture of an industry undergoing major transformation.
Bridging the trust gapRebuilding agent trust in AI begins with a shift in mindset.
A human-centred futureAI is not the enemy of the contact centre agent, it's a tool that, when deployed thoughtfully, can make their work more meaningful and less repetitive.
['centres'
'agent'
'bots'
'support'
'centre'
'contact'
'ai'
'rebuilding'
'customer'
'agents'
'trust'
'interactions'
'age']