New research indicates that nearly one in three marketers already using agentic AI anticipate quantum computing will impact marketing within the next two years, with a smaller group stating these effects are already being felt. A recent study from SAS and Coleman Parkes, titled Marketers and AI: Navigating New Depths, highlights the growing presence of quantum computing on the digital roadmaps of businesses implementing agentic AI. According to the findings, 31% of marketers using agentic AI expect quantum to play a significant role within two years, while 6% believe that quantum is already making its mark on marketing operations. Quantum computing processes information in fundamentally different ways to classical computers, leveraging quantum mechanics and using qbits, which can represent multiple states at once. Different timelinesWhile agentic AI adopters see a relatively short horizon for quantum adoption in marketing, other groups remain more cautious.