If you want an example of how inept WWE’s creative programming is at this time, look no further than the John Cena heel turn. What could have been one of the most important stories in recent wrestling history is less than a foot note in John Cena’s illustrious career. But it is a bigger spotlight on how bad WWE’s creative is right now. But back to the failure that was John Cena’s heel turn. And that is the term that should be best used to describe the status of WWE’s creative direction today.