Millions Earned on the Global StageKenyan stars earned a combined USD 604,000 (about Ksh77.6 million) in prize money from World Athletics. Using the federation’s announced official prize list, each gold medal winner took home USD 70,000 (Ksh9 million), silver winners each earned USD 35,000 (Ksh4.5 million), and bronze medallists earned USD 22,000 (Ksh2.8 million). The Prize BreakdownFrom these podium positions, Kenya earned Ksh63.3 million from gold, Ksh9 million from silver, and Ksh5.6 million from bronze – amounting to Ksh77.6 million in prize money. Olympic and Paralympic gold medal winners now earn Ksh3 million (up from Ksh750,000), silver medal winners earn Ksh2 million (up from Ksh500,000), and bronze medal winners earn Ksh1 million (up from Ksh350,000) under the new framework. This means Kenya’s 2025 World Championships heroes will take home another Ksh27 million from the government – Ksh21 million in gold, Ksh4 million in silver, and Ksh2 million in bronze.