articleThe Brief Jalen Hurts will be on the Wheaties box for a limited-time starting in November. Hurts called being on the Wheaties box "humbling and surreal." Philadelphia Eagles QB and Super Bowl LIX MVP Jalen Hurts was picked as Wheaties' newest cover athlete. What they're saying:Hurts called being named a Wheaties box athlete "humbling and surreal." Vice President and Business Unit Director for Wheaties Emilie Knox said Hurts described Hurts as "the true embodiment of a Wheaties Champion."