During the Goldman Sachs Conference, TKO President Mark Shapiro commented on the rising cost of WWE tickets. Shapiro stated that under Vince McMahon, ticket prices were set to target family attendance, but under TKO reports are that directive has changed, with the focus being increasing overall profits. If WWE is heading toward a pricing model that is similar to the UFC, its sister company within TKO, fans should truly be concerned. Is the current WWE product worth $400 to get in the door? The latest news about WWE ticket prices shouldn’t surprise anyone paying attention to what Endeavor has done since moving into the combat sports and entertainment arena.