We’ve already known for a while about the manipulations possible through the unregulated world of Tik-Tok promotion, where labels and performers pay to have influencers use their songs in viral videos, or attempt to start dance crazes in a way that inadvertently promotes songs to the public. A company called PushPlay that uses what they call “fan fiction” to promote artists and songs was hired by Shaboozey to promote him on the Tik-Tok format. “A Bar Song (Tipsy)” has been the #1 song in both country and pop for multiple weeks now, and who knows what role PushPlay and other Tik-Tok manipulations played in that success.