Adam Frisby has announced that he is behind Reasn, an inclusive clothing company, and has teamed up with influencer Perrie Sian Walker to make the brand a reality. Adam Frisby launched In The Style in 2013 but stepped away from the company in 2024(Image: Supplied)In a video announcing the new brand, Frisby said: "I started In The Style with six dresses. Adam Frisby worked with several celebrities while he ran In The Style, including Stacey Solomon(Image: Supplied)Reasn is his first venture back into the fashion world after leaving In The Style and Frisby has described it as a "bit of a comeback". "I called Perrie (Walker) at the end of 2024 and just said that deep down I had always wanted it to be her. "I'm really proud of what we have come up with, brand, clothing concept.