Last year, the 23 MLB teams with jersey patches generated a total of $204 million from those ads, according to sports marketing data firm SponsorUnited. Other than the logo of a school’s apparel sponsor, corporate branding patches on uniforms are prohibited by the NCAA. Learfield in December announced a program that would provide additional marketing opportunities for the apparel providers in exchange for allowing other jersey patches. They’ve had to be creative in finding ways to fund the new expense, and Hocutt said jersey patches show promise. Dannen said jersey patches were not on the radar in 2022 and would be considered new inventory that would need assessment.