His mission: to make fitness simple, sustainable, and life-changing. If you’re ready to stop dieting, stop counting, and start living lean, “The 3” is your new blueprint for lasting fat loss and unstoppable confidence. After transforming his life, he created “The 3” —a science-backed, no-gimmick method to shred fat and reclaim health without obsessive dieting. He co-founded the world’s largest fitness boot camp franchise, built OC: FIT in Irvine, CA, and now coaches clients worldwide. A husband and father of three, Steve’s mission is to help one million people live strong, lean, and unstoppable lives.