This weekend, the Pillsbury Doughboy is off to the Big Apple to celebrate his biggest news yet: the debut of Pillsbury crescent rolls, biscuits and cinnamon rolls that now bake up bigger. These crowd-pleasing, oven-ready favorites rise larger than ever before but with the same comforting taste families love. * And to mark the moment, the Doughboy is rising to new heights and taking his belly laugh on the road. “So, when we launched our crescent rolls, biscuits and cinnamon rolls that now bake up bigger, we knew the Doughboy had to go big, too. This celebration is all about joy, togetherness and, of course, belly pokes.”The Pillsbury Doughboy isn’t just popping up bigger in person.