This is why even mobile app giants like Instagram and TikTok are considering television and developing apps in this format. Linear TV consumption is at historic lows, yet a significant amount of TV is still being watched because of streaming platforms. Recent news about the two giant video social platforms aligns with this decision, particularly YouTube’s steady growth in recent years. The Chinese video app attempted to enter smart TVs with an app that didn’t find much success. These are versatile and attractive options for video social networking apps, which are more limited in that sense.