The British Fashion Council (BFC) is delighted to announce a London Fashion Week (LFW) partnership with Google Pixel and JW Anderson, which will launch with an activation this September. The BFC and Google Pixel are committed to connecting the worlds of technology, creativity and fashion. As part of the activation with Google Pixel, JW Anderson will use Gemini on Pixel to bring to life product imagery through animated art. Laura Weir, Chief Executive of the British Fashion Council said: “AI is here and it must be harnessed for creative good and for fashion, it has potential to transform how we work. This partnership with Google Pixel and JW Anderson is a great example of this.”Eileen Mannion, Vice President of Marketing at Google UK said: “At Google Pixel, we are passionate about empowering creativity through technology, and this partnership with British Fashion Council and JW Anderson perfectly reflects our mission.