Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, today issued a reality check on the chatter around direct airline connections in corporate travel. “Direct connections absolutely have a role to play – they are part of the industry’s evolution as airlines pursue new retailing models,” said Roshan Mendis, Chief Commercial Officer and Executive Vice President, Sabre. Misconception #2 – More content direct? In reality, those ‘direct connects’ use the very same NDC APIs that airlines already provide to Sabre – they aren’t a fundamentally different technology. Together, these four misconceptions tell a consistent story: direct airline connections may look attractive on the surface, but the evidence shows they can create complexity, raise costs, and reduce corporate control.