The collection pays homage to the style codes of the ’90s, reinterpreting some of the era’s most iconic fashion advertisements through a modern lens. At its core is the PUMA H-Street, a retro running silhouette originally derived from the early 2000s PUMA Harambee spike. Guizio’s take strips it back with an understated palette and a tactile mix of airy mesh and fuzzy suede in light beige. The campaign visuals channel the rawness, intimacy, and stripped-back simplicity of ’90s fashion ads, capturing the PUMA x Guizio collection in moments of connection, ease, and understated sensuality. PUMA x Guizio launches on September 20, 2025, from PUMA.com, PUMA flagship stores, and via partner.