On 18 September, H&M unveiled its A/W 2025 collections at a genre-defying London Fashion Week event at 180 The Strand. British musical talent Lola Young performed for a crowd that included Central Cee, Little Simz, ASAP Nast, Emily Ratajkowski, Gabbriette, Adwoa Aboah and Lennon and Anaïs Gallagher on the front row. Seating 700 guests, H&M&180: The London Issue was part runway, part concert, part living magazine. I loved my look”– Amelia Gray. Attended by industry figures, students and fashion enthusiasts, the talks were chaired by Perfect’s Edward Buchanan and covered topics relating to fashion and creativity.