In 2002, Michelob ULTRA entered the market and redefined the light beer category to become a superior light beer known for championing an active and social lifestyle. This approach has turned Michelob ULTRA into an absolute rocket ship, and we’ve got tremendous opportunity ahead of us. Scott Scanlon, Executive Vice President of Category Insights at Circana said: “Consumers are buying more Michelob ULTRA than any other beer in America. By The Numbers- Since 2020, Michelob ULTRA has grown 15%2, gaining over 2% of the market3 in the last five years. - Momentum for Michelob ULTRA is also visible in its innovations, with Michelob ULTRA Zero quickly becoming one of the top-selling non-alcohol beers in the US4 in its first nine months on shelves.