The Data Hub is an interoperable ecosystem built to facilitate the exchange of sustainability data at scale and ultimately help consumers make more informed choices. This platform is designed to make sustainability data more accessible, credible, compliant1 and comparable across the travel sector. Travalyst is actively inviting businesses, destinations, and data holders across the travel ecosystem to contribute data to the Data Hub. However, as per Travalyst’s mission, the Data Hub will enable data provision at scale and not deliver these end-to-end services or pre-determine use cases. The Data Hub helps unlock the foundational data needed for true transformation by enabling data to flow freely, credibly, and independently.