Pebble Time did not succeed because in a quest for huge growth we attempted to expand beyond our initial geeky/hacker user base and failed to reposition it — first as a productivity device, then as a fitness watch. We had early success in this market, selling over $230 million worth of Pebble smartwatches in 4 years. Through a combination of luck, timing, and dedication we inspired the imagination of a passionate community that grew around Pebble, watchfaces, apps, skins, mounts, accessories, and even 19 Pebble accessory Kickstarter projects.