South Africans shared their appreciation for the much loved Cosmopolitan magazine, with online users sharing their “#COSMOAppreciationTweet” posts after news of the magazine’s closure. While the closure of the print magazine was a sad one for many, the overall sentiment surrounding the Cosmopolitan SA name was predominantly positive with 85% of social media mentions on “#COSMOAppreciationTweet” highlighting the positive impact the magazine had on its readers. Much of the global news media mentions on “Vogue Italia” began to question the impact that the coronavirus has had on the fashion industry, and how that has translated into fashion magazines, such as Vogue.