The Brief The Tampa Bay Lightning is celebrating a new season and a new era at the rebranded Benchmark International Arena with a citywide public art campaign and sweepstakes. In partnership with Vinik Sports Group and Benchmark International, the team has installed six interactive, Lightning-themed benches across Tampa. The Tampa Bay Lightning are kicking off their 2025-26 season with a new name for their home venue and a citywide campaign that puts fans at the center of the celebration. The backstory:The launch of Benchmark International Arena signals a new chapter for Tampa’s entertainment landscape. What they're saying:The celebrations come about a month after the arena’s sponsorship changed hands from Amalie to Benchmark International.