Instead of a single flagship action camera, GoPro is releasing three products to offer consumers more choices up and down the price spectrum. The $500 360 camera is clearly targeting its sights at Insta360’s latest and greatest $550 X5, undercutting it by $50. The Insta360 X5 also has swappable lenses, though it requires using additional tools. And then, of course, the Max2 has all the foundational 360 camera features to really keep in step and even surpass the Insta360 X5 in some areas. As you can probably guess from the pricing, the Lit Hero is an affordable action camera with a light on the front.