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Diesel ditches the runway to present latest collection on models inside transparent Easter eggs
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WHEC.com
MILAN (AP) — Diesel brought the runway to the streets this season, hiding its collection in plain sight at locations throughout Italy’s fashion capital on the first day of Milan Fashion Week on Tuesday.
Creative director Glenn Martens created a literal Easter egg hunt, with models standing in big transparent plastic eggs to show off the edgy, youthful brand’s denim-centric distressed and treated looks.
Instead of having a show with guests, anybody could go and see the collection at the same time,’’ Martens said.
“Some are hidden in bars, some in sex clubs, some in gay clubs, some in churches,’’ Martens said.
For the fashion crowd, a special preview was staged at the brand’s Milan headquarters, sans eggshells.
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