You asked:What’s the easiest way to collect emails on my site and give people a downloadable freebie in return? Here’s how we usually walk folks through setting up gated content to build an email list. Look at it this way: you’re building your best long-term asset! Each tool will have a different way to import these email addresses — check their documentation for tool-specific guidance on how best to import your email list. :You’ll also get email notifications to the email address associated with your WordPress.com account.