Public health experts want to slide into your TikTok feed — with the factsEditor's Note: This is an excerpt from WBUR's weekly health newsletter, CommonHealth. While social media creators are often criticized for promoting health misinformation, the duo at Boston University’s School of Public Health believes influencers can be effective messengers for evidence-based public health campaigns. Since the onset of the COVID-19 pandemic, public health experts have worried that the problem of misleading, or even dangerous, health information has only intensified. There's emotion-based messages that simply reach people's feeds much faster than public health guidance,” said Monica Wang, who studies public health and health communication at BU and the Harvard T.H. When asked who is at risk of encountering bad health information online, Wang said "most people are at risk" — because most people are online.