TALLINN – Estonia’s reputation for punching above its weight in tech is set to continue with OKRs Tool, a Tallinn-based startup tackling the fast-growing market for goal-setting software. Founder Steven Macdonald says the idea grew out of his own experience running OKRs inside Basecamp for three years. Where larger competitors emphasize sprawling dashboards and integrations, OKRs Tool focuses on getting teams aligned quickly. After running a marketing agency for 12 years, he is now fully focused on building OKRs Tool. Ultimately, his vision for OKRs Tool isn’t to outspend or outbuild enterprise players, but to serve the fast-growing startup segment with a product that reflects their pace and priorities.