By Liam Reilly, CNN(CNN) — Disney is hiking the price of its subscription streaming service — and the timing couldn’t be more awkward, given the controversy surrounding the media giant’s handling of Jimmy Kimmel this past week. Starting October 21, Disney+’s plan with ads will increase $2 to $11.99, while its ad-free tier will increase $3 to $18.99. Elsewhere in the Disney streaming universe, ESPN Select will increase by a dollar to $12.99. Several bundles involving Disney+ will increase in price as well. Disney often implements price hikes in October; the company did so for Disney+, Hulu and ESPN in both 2023 and 2024.