The event spotlighted the latest iterations of Samsung’s flagship foldables: the Galaxy Z Fold 7 and Flip 7. Hints of Samsung’s tri-fold ambitions have been circulating for months. Other players like Motorola and Google have also carved out space in the market, pushing Samsung to keep innovating. The new Galaxy Z Fold 7 and Flip 7 come packed with AI upgrades and productivity features that bring them on par with the company’s top-tier bar-type smartphones. If the tri-fold launch proceeds as planned, it will mark a pivotal moment for Samsung — and for the foldable phone market at large.