It was no surprise when Michele Mulroney was elected to be the new president of the Writers Guild of America West on Tuesday afternoon, given that she ran unopposed for the top job. Multiple newly elected leaders of the union urged the labor group to organize beyond its usual pool of union members into domains like YouTube, verticals, podcasts and other forms of content creation. Also important to elected candidates was protecting union members from threats to their work from generative AI and improving diversity, equity and inclusion at the union. Contract enforcement was on several elected candidates’ agendas, as was improving communication from the union to members. “The guild did a wonderful job during the strikes, tapping into the power of social media to motivate us, clear up misinformation and share powerful messages and information,” said newly elected board member Warden.