Given the ongoing regulatory changes and growing consumer outrage, plastic waste has finally reached a tipping point on organisations’ agenda. Despite the highlight on innovative sorting processes and the high level of interest around cutting edge sorting technology, sorting alone will not solve our recycling woes. Brand owners and retailers are desperately short of food-grade recycled plastic. Achieving the vision of near-zero plastic waste requires technological advances, brave new thinking, innovative business models as well as accelerating upstream innovation. In 2017 we produced 348 million metric tonnes of virgin plastic globally and this is expected to double in capacity by 2040.