While hydroponically grown microgreens are more popular domestically, Kohei believes that taste and texture set his produce apart. The second facility comprises 240 m², which is four times larger than Edomae's first Tokyo farm. Kohei's focus on organic growing in soil has made him the largest microgreens grower in Japan, without using any external funding. Specialty stores like Isetan in Nihonbashi show demand for premium microgreens, treating them as a luxury rather than a commodity. "Indoor soil-grown produce is not yet a big market in Japan, especially for microgreens.