The East Asian market, one of the premium markets for fresh produce, is of particular interest to Moroccan producers. © Les Délices Majhoul"The East Asian market is showing growing interest in organic products"Les Délices Majhoul, a producer of organic Medjool dates in Boudnib, which until now exports exclusively to Europe, is now preparing to enter the East Asian market through Japan. He says, "There is global hype surrounding Medjool dates, and these dates are recognized in the market at their true value. The East Asian market, like in Japan, Singapore, and South Korea, is showing growing interest in organic, traceable, and meaningful products. Organic products are often perceived not only as a label, but also as a guarantee of transparency, health, and environmental commitment."