Our goal is to convey in a non-traditional format the passion with which we grow our crops in Navarra," they stated. Live cooking demonstrationsFHF's participation in Fruit Attraction goes beyond just showcasing their produce. © FHFBusiness growth and international outlookBeyond the crops, FHF is experiencing internal growth. "Fruit Attraction is more than just a trade show to us. Looking ahead, FHF admits they're not giving up on dreaming: "If we have to think big, our goal is to open a new export channel.