Sunkist Growers is introducing a refreshed suite of merchandising tools to help retailers drive citrus sales and inspire shoppers as the cooperative prepares for peak season. New merchandising elements—including seasonal graphics, shopper-friendly messaging, and flexible display formats—aim to help retailers activate these motivators in produce departments nationwide. © Sunkist Growers"Merchandising is where brand storytelling meets the purchase decision," said Cassie Howard, Senior Director of Category Management and Marketing at Sunkist Growers. The expanded merchandising suite will include tools for a range of citrus varieties—such as Navels, Lemons, Mandarins, Grapefruits, and specialty favorites like Cara Caras and Blood oranges. Paired with the refreshed display bins, these programs give retailers flexible tools to spotlight in-season favorites and drive incremental citrus purchases in-store.