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Houston brand DIOS teams up with UGK for film and merch drop
['Fox Digital']
Latest News | FOX 26 Houston
The Brief Houston-based clothing brand DIOS has collaborated with Southern rap legends UGK to release a short film celebrating the group's legacy, featuring participation from Pimp C’s widow Chinara Butler and UGK co-founder Bun B.
The film premiered on September 10 to promote the official UGK x DIOS merchandise collection, which will be showcased at the DIOS flagship store on September 21, with both Bun B and Chinara Butler attending the event.
The film premiered on September 10 on the official pages of DIOS, Bun B, and Chinara Butler, serving as a prelude to the official UGK x DIOS merchandise drop.
DIOS x UGK collab merch (Photo credit: DIOS Brand)Filmed partly in Port Arthur, Texas, the project required extensive research and the sourcing of vintage props and wardrobe to authentically depict UGK’s early years.
Dig deeper:The event is open to the public and will feature the limited-edition UGK x DIOS collection, available exclusively in-store.
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