Powerade announced the launch of a dynamic refresh on Tuesday featuring four of the top college football players in the country ahead of the 2025 season. Georgia Bulldogs star running back Nate Frazier poses with red Powerade bottle as part of brand's "It Takes More" campaign before the start of the 2025 college football season. Arizona State quarterback Sam Leavitt poses with Powerade before start of 2025 college football season"It takes extra hours of film. Powerade isn’t just teaming up with these four athletes for the college football season, though. University of Iowa's Xavier Nwankpa drinks Powerade as part of the brand's "It Takes More" campaign ahead of the 2025 college football season.