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How Chrome's Autofill can drive more conversions at checkout
['Lokesh Khurana', 'Product Strategy Lead', 'Google Chrome', 'Parisa Tabriz', 'Mike Torres', 'Sofia Puccini', 'Tom Chapman', 'Andy Russell', 'Nick Kim Sexton']
Google Chrome Blog
The Chrome team is always looking for ways to make people’s lives easier, from securely managing your passwords to automatically organizing your tabs.
And if you’re a business owner, autofill is one feature that can help you provide a smooth, stress-free online checkout experience.
In fact, new Google research shows that autofill may help reduce abandonment and completion time, which can then lead to better sales.
Keep reading to learn how autofill works, along with how it’s helping both shoppers and the businesses they support.
Autofill takes the hassle out of checkoutsAutofill is a feature built into Chrome that allows the browser to automatically fill in a website’s form fields with a customer’s saved information, such as contact information, passwords and payment details, across all their devices.
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