Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. "This approach has turned Michelob ULTRA into an absolute rocket ship, and we’ve got tremendous opportunity ahead of us," Norrington said. Anheuser-Busch InBev Michelob Ultra brand beer bottles at a store in Queens borough of New York. Through 2025, it remained the top-selling beer brand in tracked off-premise channels, according to NIQ data compiled by Bump Williams Consulting. Jennifer Hauke, founder of Draftline Technologies, wasn't surprised, telling FOX Business that the beer brand was on a path to become the No.