But either way, the Apple Watch really does notice when people have a hard fall or are in a car accident, and it can call emergency services. It can also help prevent emergencies by picking up on heart health concerns or guiding outdoor explorers back to a point they had been to previously. Can’t it match all the AI tools found on Samsung and Google phones, while also keeping up its health and wearables innovations? Saying Apple needs to develop its own AI is a little like saying Apple needs to develop its own video games. And when those innovations turn out to be inaccurate or dangerous, Apple will more easily wash its hands of them.