Myer chief executive Olivia Wirth is yet to convince customers and investors that the ailing department store chain can turn the corner and attract younger shoppers, after it struggled to lift sales and its profits slid backwards during the 2024-25 financial year. Myer executive chair Olivia Wirth. Credit: Louie Douvis“We’ve only just reset our new strategy, and there was a lot of change throughout the year in order to make sure that we can really focus on the growth strategy,” Wirth said. “The Apparel Brands integration is going well.”Sales grew just 0.5 per cent to nearly $3.7 billion over 12 months to the end of July. The second half had stronger sales uplift of 1.7 per cent, reflecting the additional contribution of the five recently acquired Apparel Brands.